We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Does your company have an "Annual Strategic Plan" with dozens of initiatives, metrics and milestones? It feels structured. It ...

Third-Party is a series of guest blogs where developers talk about specific games, mechanics, levels, and more. This week we have Alex Kanaris-Sotiriou writing about Triangle Strategy. My name is Alex ...

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...

There has been a wide range of thoughts about the meaning of physical store closings, coming from some major retail thinkers and various major media news outlets. But the underlying assumptions in ...

The National Security Strategy, which each administration must publish, also said the U.S. should focus on the Western ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.

No one thinks President Donald Trump is going to consult his National Security Strategy as he considers how to respond to ...